Are you trying to find a job? Building up a positive and reputable online brand identity might be the differentiating factor that makes a recruiter or hiring manager call you vs. another candidate.
You may have thought that establishing a strong reputation would require creating (and maintaining) your own website or blog but this is not necessarily the case.
According to Donna Svei in Job Seekers: To Blog or Use This Easy Hack?, you have the clever alternative of commenting thoughtfully on other people’s blogs!
Not only does this move have the potential of building up your identity on the internet, but it opens up the door for you to become friends with the bloggers and other members of the online community with whom you are interacting.
This post will walk you through some examples of how to put this shortcut to practice.
2 Shortcut Steps to Establishing Online Expertise
- Find (and read) the relevant blogs in your field of interest.
- Comment thoughtfully on a couple of those blogs that speak to you every week.
Typically, at least one writer has put together a list of best or top blogs every area or field. If you google “best X blogs” or “top X blogs,” this lead you to those listings.
To further vet through the list, you can then look at them and see which of those blogs seem to be repeated across the different lists and then visit them to see which look most relevant and interesting to you.
For example, in the social work world, we have the following lists:
- Top 10 Clinical Social Work Blogs
- Top 30 Blogs for Social Workers 2012
- Top 50 Blogs by Social Work Professionals
- 101 Greatest Sites for Social Workers
- Inspired Advocates
Check out Jacqui Barrett Poindexter‘s expert career guidance on how to present your professional image online in her article How to Manage the Struggle of Being Your Real Self + Professional on Social Media.
- Your goal is to find a happy balance between your authentic and professional self.
How to Comment Thoughtfully
Read the post [in full] that you are planning to comment on.
Reply in a way that will add to the conversation such as:
- sharing an example or experience of your own
- sharing another resource
- posing a relevant question
- participating in the post in some other helpful manner
For some illustrations on how to do this, please see the below excerpts from a few comments that a few kind individuals made on this blog.
Examples of Comments that Add Online Expertise Value
An important part of being a competent therapist is keeping abreast of new developments in the field…. Unfortunately, many therapists only take continuing education in what they are already familiar and comfortable with and don’t learn about new findings in attachment, affect regulation, and interpersonal neurobiology, or about experiential and mind-body approaches to therapy that take these new findings into consideration.
The longer I do this work, the more I realize how much I still have left to learn. It is a never-ending process of updating knowledge and incorporating it into our practice.
Andrea is an LCSW psychotherapist; she is demonstrating her expertise and knowledge by sharing her knowledge and offering valuable guidance to both the post’s author and readers.
In response to 4 First Session Strategies Every Therapist Should Know , Jackie Yun shared:
As a coach, I find the idea of “do not be timid” and “if you were wrong, stop and fix it” to be freeing, allowing me to be more present with my clients. Thank you for sharing!
Not knowing the protocol and requirements for agency intake forms, I’m wondering if these can be made less boring just by asking the questions differently or offering the form in a different media (maybe mixing in ramification)?
Jackie is a coach and offers not only an example of how the strategies presented may be applicable in her work but a suggestion as to how to solve a problem mentioned.
In response to How to Tame Your Job Interview Anxiety Once And For All !, Marianna Paulson commented:
“I particularly liked the way you so clearly presented the examples of how to take control of your thoughts. I’ve found that often when people are feeling negative emotions they think and feel that they are forever doomed to have those negative emotions. Learning that emotions are not static, and that you can influence them is powerful…
I would also like to remind your readers to get curious about what triggers their anxiety. Was it something they heard? Saw? Smelled? That awareness, plus the activation of tools and techniques becomes a powerful tool to circumvent those non-resourceful behaviors…”
Marianna is a stress transformation coach and educator. In her response above, you can how she continues the post’s topic, as well as demonstrates her expertise.
I’ve read this book and have met the author…Excellent book to read about secrets in the family that can pass down through the generations. Secrets are a terrible thing in any family and when brought out in the open can start the healing process. Very tricky though and getting help to work through it is so important.
Sharon is a social worker who graduated a couple of years ago but in her response, she is exhibiting an up-to-date and experienced persona.
Last but not least, all of these lovely women [both the ones who commented as well as the career mavens: Jacqui and Donna] are friends of mine whom I met through social media.
While I may have first made their acquaintance on twitter, it was through more detailed conversations on our respective blogs that we became friends and I am most grateful for their friendship, as well as for the other friendships I’ve had the good fortune of developing thanks to social media.
Thanks for reading and taking the time to comment, subscribe, share, like and tweet this post 🙂
What are your thoughts/reactions? Do you have any suggestions you’d like to add, or good examples of comments that you’d like to share?
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